Our Internal Law
BUILT-IN
GIVING.
Business should always be about making money and profits — but giving back is what defines legacy. Built-in Giving is not a campaign. It's not seasonal. It's constitutional. It is the internal law here at True Group Global, because legacy means giving back.
The Process
HOW IT WORKS
Shop Any True Brand
Make a purchase or place an order through any of our live brands — True Technology, True Outdoors, True Clothing or True Web Services.
Nominate Your Charity
At checkout, you nominate any registered charity in the world. Not a set list — any charity you believe in. Your choice, your cause.
End of Financial Year
At the end of the Australian financial year (June 30), all nominations for each brand are tallied. The most nominated charity wins.
Profit Disbursement
The winning charity for each brand receives that brand's committed percentage of net profits.
Try It
NOMINATION
SIMULATOR
See how it feels to nominate a charity. Type any charity name below and watch your nomination card appear. This is exactly what happens when you shop with any True Group Global brand.
Your Nominations
Your nomination cards will appear here...
The Commitment
NET PROFIT SHARE
True Technology
Innovation with Impact
True Outdoors
Explore with Heart
True Clothing
Style that Gives
True Web Services
Digital with Dedication
Article I — Internal Law
"Built-in Giving is the internal law of True Group Global. It is not a marketing initiative. It is not seasonal. It is constitutional to our identity. Every brand, every transaction, every partnership operates under this mandate. Because legacy means giving back."
— True Group Global Internal Charter